VEXPOWER
VEXPOWER Marketing Mix Modeling Training Simulator
Projects
Our work
Courses, tools and companies I've built or helped grow — from LinkedIn Learning to Vexpower.
Word of Mouth Coefficient
I worked with former VP of Growth at Eaze Yousuf Bhaijee and Reforge to define a method for calculating Word of Mouth
Zirality Analytics
75% of social traffic is 'direct' meaning there's no marketing source. We found a way to shine a light on this dark traffic.
Emerging Channels Report
The first publication from Ladder's Growth Intelligence Unit — review the 12 most promising growth channels
Python for Marketers
Learn to code as a marketer and automate your repetitive work in Excel
Growth Mentor
Active and well-reviewed mentor in the Growth Mentor community.
Kitchn.io
I'm an advisor for Kitchn.io, a techstars-backed startup that allows teams to automate their digital marketing workflows.
Advanced Google Ads
The popular advanced google ads course created in partnership with LinkedIn Learning (formerly Lynda.com).
Excel for Marketers
The popular excel course for marketers created in partnership with LinkedIn Learning (formerly Lynda.com).
Marketing Analytics: Setting and Measuring KPIs
The popular marketing analytics course created in partnership with LinkedIn Learning (formerly Lynda.com).
Ladder Digital
One of the largest growth agencies, where I built the team to 50 people as a co-founder in the business.