Word of Mouth Coefficient
I worked with former VP of Growth at Eaze Yousuf Bhaijee and Reforge to define a method for calculating Word of Mouth
What we did
With the eroded visibility marketers are getting into tracking, it's getting harder to determine the ROI of your campaigns. Marketing Mix Modeling is the only future proof solution that works across all platforms. With an innovative new training simulator, VEXPOWER is teaching marketers how to do their own analysis rather than rely on expensive consultants.
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Zirality Analytics
75% of social traffic is 'direct' meaning there's no marketing source. We found a way to shine a light on this dark traffic.
Emerging Channels Report
The first publication from Ladder's Growth Intelligence Unit — review the 12 most promising growth channels