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Marketing Analytics: Setting and Measuring KPIs

The popular marketing analytics course created in partnership with LinkedIn Learning (formerly Lynda.com).

What we did

Course Creator

Commissioned by the team at LinkedIn Learning (formerly Lynda.com) I professionally recorded an online course, recorded on campus in LA, teaching Marketing Analytics.

Link
www.linkedin.com/learning/marketing-analytics-setting-and-measuring-kpis-2
Date
Client
LinkedIn Learning
Type
Paid Ads
Service
Launch

Gallery

· Saxifrage· zirality.com

Zirality Analytics

75% of social traffic is 'direct' meaning there's no marketing source. We found a way to shine a light on this dark traffic.