VEXPOWER
VEXPOWER Marketing Mix Modeling Training Simulator
The popular excel course for marketers created in partnership with LinkedIn Learning (formerly Lynda.com).

Commissioned by the team at LinkedIn Learning (formerly Lynda.com) I professionally recorded an online course, recorded on campus in LA, teaching Excel to marketers.


VEXPOWER Marketing Mix Modeling Training Simulator
I worked with former VP of Growth at Eaze Yousuf Bhaijee and Reforge to define a method for calculating Word of Mouth
75% of social traffic is 'direct' meaning there's no marketing source. We found a way to shine a light on this dark traffic.