VEXPOWER
VEXPOWER Marketing Mix Modeling Training Simulator
The first publication from Ladder's Growth Intelligence Unit — review the 12 most promising growth channels

Interviewing multiple specialist operators in the field, I put together a report detailing the most promising emerging growth channels, including performance benchmarks and tactical advice.





VEXPOWER Marketing Mix Modeling Training Simulator
I worked with former VP of Growth at Eaze Yousuf Bhaijee and Reforge to define a method for calculating Word of Mouth
75% of social traffic is 'direct' meaning there's no marketing source. We found a way to shine a light on this dark traffic.