Flavors of Virality
There are 7 types of virality — which one is right for your business?
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Virality
Virality is responsible for close to 70% of the value of tech startups and when it get's going, the growth is exponential (and free!). Every growth marketer should be learning about virality.
5 min read
K-Factor Benchmarks
What is a good level of viral growth? What K-factor should you expect? We look at all the public mentions of famous companies that grew virally to find out.
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5 min read
Modeling Viral Growth
It's hard to really understand the power of viral growth without modeling out it's potential — let's see how to do that.
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4 min read
Viral Growth Loops
Viral growth can be tough to optimize for if you haven't mapped out your growth loop.
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