How much lost data does Server-Side Tracking actually help you recover?
Everyone is looking to Server-Side Tracking as the potential saviour of marketers
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Tracking & Analytics
Tracking user behavior is important to improve your product and determine if your marketing is successful. It can be a complex topic, requiring knowledge of data enginering, statistics, data science and web development.
13 min read
Privacy Backlash
People hate being tracked across the web, and they're starting to fight back. With a third of people using adblocker, Apple's changes to ITP and IDFA and the GDPR and CCPA legislation, the ability to track users has been severely degraded.
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9 min read
Zero-Party Data: What Marketing Without Cookies Could Look Like (30 Day Playbook)
What would you do in marketing without data? How would you survive a post-data apocalypse? Here's a playbook for how to do marketing with zero-party data.
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What to tell your boss/client about iOS 14.5
iOS 14.5 is the biggest change to to $350b digital marketing industry to happen in decades. It's great for user privacy and
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10 min read
Server-Side Tracking
Server Side Tracking is the latest tech released in the fight for digital attribution. It has the power to solve problems like Apple ITP or ad blockers, but with great power comes great responsibility (and a lot of complications!).
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