About

Founder

Michael Taylor

Data-driven, technical marketer turned AI practitioner. $50m managed across paid and organic channels, 8,000+ experiments, co-founder of Ladder.io, instructor at LinkedIn Learning, and co-author of O’Reilly’s Prompt Engineering for Generative AI. These days: evals, prompt optimization and synthetic research.

Michael Taylor

Posts by Michael

61 posts

AI & Evals

Escape the Permanent Underclass

AI spending ranges from $0 to $20,000/month — and the gap is growing. Explore the "permanent underclass theory," why Silicon Valley fears being priced out of AI, and what economics says about whether human labor really becomes worthless.

Michael TaylorRead
AI & Evals

Lessons Learned Generating 5,000 AI Personas

Discover hard-won lessons from scaling AI persona research to 5,000 simulated consumers. Learn practical tips for managing costs, ensuring statistical accuracy, and avoiding common pitfalls when using LLMs for market research.

Michael TaylorRead

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